There are many reasons to use sound on a website. The exciting thing is that humans can recall things better through sound. Generally, since it leaves a more profound impact, the human brain appears to retain more information from sounds. Knowing this, why on websites don’t more people use sound?
The reasons are that many customers like to browse with their sound off and will not hear what comes through. Others can listen to music while they browse and don’t want to interrupt the experience. Mostly don’t like their computers or laptops to make noise when they are working.
It gives a unique challenge to marketers and developers: how can you use sound thoughtfully and successfully? Without annoying your end-users, there are a few ways you can integrate sound into your website.
For Alerts and Notification Purposes
Nothing will cheer you up like a high pitched or sharp noise whenever your phones ring or people clap for you when appreciating and the sound of Facebook Messenger when you receive a new message. Notification and alerts are worthy of sound. Best examples include chat conversations and push alerts.
For instance, if a user requests to be alerted when posting about a trending topic in a new article, sound alerts are sufficient. Users enjoy the sound in these situations, alerting them to what they have requested.
It is satisfying to hear the sound of your victory when you complete a task or finish fame. A little noise can involve the completion of game levels, winning badges, or other congratulatory activities.
The trick is finding the sweet spot between dissatisfaction and nostalgia. A jingle too long can make the ear twitch of a consumer, whereas a surge of pleasure would bring something short and sweet.
Sounds are an excellent way to alert anyone using the internet. But it can be beneficial while improving access to technology. For example, providing the power of audio for those with sight problems increases your website’s inclusiveness.
Examples involve “clicking” sounds when an individual successfully clicks a button online or a tone that varies when an individual scroll up or down. It enhances navigation and makes it simpler for a person to navigate a website.
When should you not consider sound?
However, sound on a website can be inappropriate or can annoy your audiences. Here are a few concerns regarding sound on your website.
Increased Credibility with Sound Functions
It would be best if you think about your brand identity before implementing a sound n your website. The sound should represent you. However, background music on your website can make it unprofessional at worst or very dated at best. A drop in your reputation on your website can have a synergistic impact on your SEO.
In other words, using sound is rarely never worth it for the reason of including background music.
Bandwidth Affects Website Performance
A lot of resources and space are required when you are implementing a sound on your website. It can even reduce the speed of your website and make it slow. Make sure you are investing in optimization if you’re using sound. Browse times are affected by slow sites, and bounce rates are increased, none of which is healthy.
People Surf in Public
It happens most of the time when a person gets busted in class because of music playing on a website when they are supposed to be making notes. Same like that, downtime in an office is often spent browsing the web. Nobody wants to alert their colleagues or supervisor to how they are spending their time.
Not All Browsers Have the Same Compatibility
Not every web browser has the same capacities. Your sounds could come from one browser, but your load time on another could slow down. Even if it’s not your fault, the user interface or UX may be adversely affected. It doesn’t say, though, that you can never use sound on your web. Implementing certain best practices will allow you to use sound intelligently and in a way that won’t inconvenience users on your website.
There are several situations in which sounds for your end-user may be suitable and even beneficial. On the other hand, they are considered fundamentally irritating by many users. You have to remember a few things like:
- Never use background music.
- Save your sounds for alerts and enhancing approachability.
- Give people an easy way to opt-in and out.