During a pandemic situation, the only way for us to shop was through online platforms. This has increased the demand for online shopping trends. In 2019, e-commerce retail sales compared to 14.1% of global sales, and by 2040, 95% of purchases are expected to come from e-commerce.
Online websites and platforms can help you in making a lot of money. However, it is not easy to manage the website, especially if you are a newbie. There might be several reasons why your website is not doing good and turning the sales down. If you are not a pro, then it can be difficult for you to understand these issues. Well, not to worry when we are here! Let’s find out the reasons why your website may be having a negative impact.
Your website isn’t mobile-friendly
Mobile is part of our life, and we love to explore things via smartphones every day. 61.51% of the world’s population has a mobile phone that’s around 4.78 billion people. The technology is advancing, and we can visit any website on our phone without a hassle. If your customer visits your website via mobile phone and it is not responsive, then the visitor won’t even take a second to close the page. This issue will allow your competitor with a better website with mobile responsiveness to make sales. Moreover, once the visitors know that your website is not mobile phone friendly, they will probably never like to visit your website again, which means that you are going to lose potential customers forever.
To stop missing possible clients, your website should be responding to screen size, load quickly, and give a good user experience.
Video Credit: Pickaweb.co.uk
This is another reason that causes customer loss. If your website is slow, then it will not even rank on Google search engines. 40% of users leave the website if it doesn’t load within 3 seconds. As per Google’s speed study, your bounce rate drops for every second your website takes to load. So, to avoid such issues, your website should not be slow and loads with seconds.
Using fast hosting, quick, and reliable hosting is imperative for any e-commerce site, primarily if you’re encountering high traffic or sales. Look at limitations on bandwidth and memory when you choose a host.
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SEO is the main component of every website. SEO incorporates the combination of keywords that are mostly searched by the users. If your website is not using SEO keywords, then Google will not rank it on search engines, and it will never be reachable to your customers. This is another issue that causes a lack of website performance.
Video Source: Brian Dean
Your Website is not SSL Secure
It is very important to have a secure website. A secure website shows the credibility of your business. It gains the trust of the visitors in knowing that your business is authentic and you are professional. If your website is not secure, then guests will hesitate to visit the website. To make your website secure, you need to get an SSL certificate. You can get this certificate by the hosting provider. Make sure that your hosting provider is authentic and reliable.
Video credit: Website Learners
You are not Updating your Website
Last but not least, you might fail to update your website with the latest trends, designs, and responsiveness. It is important to keep updating your website from time to time in order to stand with the crowd. Your website also needs software updates, Plugin, and API updates to be functional. You might need the help of professionals in updating your website.
Video Source: Sucuri Security
Having a website is a must for businesses to work and perform. However, it is important to have a properly functional website to gain customers. There are various reasons not having enough visitors on your website, and that’s what we have discussed in this article.
If you are looking for website development or improving your existing website, then you are free to contact us now. With a team of highly proficient and talented web developers, designers, and content creators, Ropstam strives to deliver a responsive, mobile-friendly, and efficient business website.