How to Utilize an SMS Marketing Strategy

by | Mar 15, 2021 | Blogs

In today’s world, if you’re selling a startup, you can use many different platforms simultaneously. Today’s viewers consume media in various ways and engage with one another through a variety of mediums. Most national brands use search engine optimization (SEO), pay-per-click (PPC) ads, and social media to promote and advertise their products.

However, SMS marketing – the art of sending direct SMS text messages to your target demographics – is one of the most potent ways to get in front of your target audience.

Steps to take and improve the SMS marketing strategy

Choose the Right Service Provider

The first move is to find a suitable service provider. There are many SMS gateways to choose from, and looking at a list of them will help you understand the differences in terms of features, scalability, pricing, and, of course, user ratings and feedback. Choose a platform that provides you with all of the resources you’ll need, as well as support for the number of recipients you’ll be sending to.

Research and Understand Your Target Demographics

It’s essential to study and consider your target audiences before you start writing messages and sending texts. SMS marketing is generally more effective with younger people, who are more likely to use their phones and respond to text messages. But, regardless of who you’re trying to meet, you should know what kinds of messages would be most successful. Determine what times of day would be most profitable using market analysis.

Keep Your Messages Short and Sweet

SMS text messaging isn’t the best tool for communication; it becomes unwieldy and distracting. As a result, keeping all of your outgoing SMS messages short and sweet is a brilliant idea. There is no strict character limit to adhere to here; keep your post as brief as possible. The majority of the time, one or two sentences can suffice.

Always Tie to a Call-to-Action (CTA)

Most, if not all, of your text messages, should have a call-to-action (CTA) – a way for your recipient to respond to your message and communicate with it in some way. You may, for example, ask your recipient to subscribe to your email newsletter by encouraging them to click a connection and visit a landing page associated with your brand. You may also recommend that they respond to the post.

Master the Timing and Frequency

If you want your SMS marketing campaign to be effective, timing and frequency are critical considerations. It’s crucial to be patient and follow up with your audience many times; most people will respond only after receiving several messages. However, if you bombard your audience with a barrage of tweets, you’ll lose them.

Use a Multimedia Messaging Service (MMS)

While written text messages can be efficient, consider using a multimedia messaging service to make an even more significant impact (MMS). Other types of sent media, such as links to online videos or photographs, are included in this method. It will help you stand out from the crowd by making your message more interesting, engaging, and memorable.

Create Marketing Synergy

Synergies are used in good marketing campaigns to get more out of individual approaches. It’s not enough to simply implement an SMS text marketing strategy and hope that it will fully help your brand. It must be integrated with your other marketing tactics, such as SEO, PPC, social media, and email marketing. Encourage other channels’ fans to access your SMS messaging service.


You can create an SMS marketing plan that will help your startup gain exposure, memorability, and impact while using these techniques. It’s a little challenging to get started, but once you’ve set up an integrated, scaled campaign, you’ll see substantial financial gains.

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