Importance of Mobile Apps in 2020

by | Jun 15, 2020 | Blogs

2020 has been a very unpredictable year that came with life taking pandemic and distress. This situation has forced us to stuck at home we are left with nothing but our mobile phones and internet connection. The outbreak is affecting all the businesses very badly, but the small/medium enterprises are getting affected the most. During these times, the only way to survive for businesses is to take help from technology by getting a mobile app.
Every business strives to expand its audience base, brand reputation, traffic, and revenue formation. A mobile application is competent in doing all these and helps businesses obtain increased growth opportunities and generate hefty revenues. Mobile apps help build customer loyalty as they enable businesses to interact instantly with their customers via In-app purchases, ads, promotions, and notifications sent to customers’ phones via mobile apps. Let us discuss why having a mobile app will help your business entirely.

Be Visible to Customers at All Times

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In this pandemic, we all are stuck in our homes with cell phones in our hands. During this time of distress, the only businesses that are surviving are the ones with an online identity. Consumers tend to make purchases from their smartphones via mobile apps. It is very important to be visible to your customers if you want to avoid bankruptcy, and that is only possible with an efficient mobile app and website.

Create a Direct Marketing Channel

Video Source: Paulo Calisto

Right now, we all are avoiding going out of our homes to stop the spread. In such a stance, if your consumers need a certain product, a mobile app can help them in reaching your out. With a mobile app, your consumers will be able to make direct purchases without stepping out of their homes. This will provide you a chance to stay connected with your customer and market your brand directly.

Provide Value to Your Customers

Video Source: Nils de Witte

Having a mobile app will help you get customer loyalty and create brand awareness amongst your customers. Your customers will know that they are ordering products from an authentic brand. Moreover, right now, when people are in an urge to get everything at home, if you are providing this service, then you will surely shine in the eyes of them. Your customers will realize that you are there to serve them even in this time, where no one is willing to step out.

Improve Customer Engagement

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A mobile app will increase your customer engagement as customers will enable to interact with you directly. Your customers will get notified about the latest products, services, offers, and discounts at the earliest that will increase their engagement with your brand. Mobile apps are the direct medium of communication where your customers can provide you the feedback and you can improve the quality of your services.
Stand Out From the Competition
Last but not least, a mobile app will help you in standing out amongst your competitors in a time of desperation. Most of the businesses are not operating right now, and this is the right time to get a mobile app and grab your customers. Having a mobile app will allow you to understand the needs of your customers, and you will be able to provide them the better services than your competitors.

Bottom Line:

As the COVID-19 is at the rage and businesses are unable to operate from their stores and offices. This is the time to utilize technology and get your business a mobile app to provide your customers with a favorable experience. In this article, we have discussed the importance of mobile apps in 2020. If you are still thinking about getting a mobile app, then stop thinking and contact us now for the free quote and information.

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