Digital Marketing Manager

Responsibilities:

• Oversee the roll-out of the digital marketing strategy, ensuring alignment with organizational goals.
• Manage and maintain digital platforms, including tagging, reporting, advertising, and search optimization.
• Take the lead in implementing digital marketing systems and processes, including marketing automation and content management systems.
• Champion and lead SEO initiatives, collaborating closely with technology and creative teams to achieve impactful results.
• Supervise performance marketing efforts and agency relationships, including paid search, display, and paid social campaigns.
• Measure and report on the performance of all digital marketing campaigns and web analytics, covering traffic sources, conversion rates, mobile effectiveness, Google Page Speed scores, and SEO rankings.
• Develop and execute plans to optimize copy and landing pages for both search engine marketing and organic search.
• Collaborate extensively with the technology team to implement strategic enhancements.
• Drive B2B lead generation and sales closing efforts, including making calls and managing business partnerships.
• Set and refine the marketing direction for the team while providing training and guidance to team members.
• Establish and monitor key performance indicators (KPIs) to track the effectiveness of marketing efforts.
• Expand Ropstam’s global presence and business opportunities by reaching out to international business partners.
• Conduct thorough measurements, evaluations, and analyses of marketing campaign results.
• Prepare and present reports to communicate campaign outcomes and successes to marketing directors, vice presidents, or CMOs.

Requirements: