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Digital Marketing Manager
Ropstam is looking for a Digital Marketing Manager who will drive and implement Ropstam’s digital marketing strategy.
Digital Marketing Manager
This newly created role of Digital Marketing Manager will drive and implement Ropstam’s digital marketing strategy. The successful candidate will have a strong grasp of the Software Agency business as well as current marketing tools and strategies. This role will own both the strategic roadmaps for Ropstam’s online platforms (sites/apps) as well as the day-to-day responsibilities.
- Oversee the roll-out of the digital marketing strategy, ensuring alignment with organizational goals.
- Manage and maintain digital platforms, including tagging, reporting, advertising, and search optimization.
- Take the lead in implementing digital marketing systems and processes, including marketing automation and content management systems.
- Champion and lead SEO initiatives, collaborating closely with technology and creative teams to achieve impactful results.
- Supervise performance marketing efforts and agency relationships, including paid search, display, and paid social campaigns.
- Measure and report on the performance of all digital marketing campaigns and web analytics, covering traffic sources, conversion rates, mobile effectiveness, Google Page Speed scores, and SEO rankings.
- Develop and execute plans to optimize copy and landing pages for both search engine marketing and organic search.
- Collaborate extensively with the technology team to implement strategic enhancements.
- Drive B2B lead generation and sales closing efforts, including making calls and managing business partnerships.
- Set and refine the marketing direction for the team while providing training and guidance to team members.
- Establish and monitor key performance indicators (KPIs) to track the effectiveness of marketing efforts.
- Expand Ropstam’s global presence and business opportunities by reaching out to international business partners.
- Conduct thorough measurements, evaluations, and analyses of marketing campaign results.
- Prepare and present reports to communicate campaign outcomes and successes to marketing directors, vice presidents, or CMOs.
- Bachelor’s Degree in a marketing-related field
- Proven working experience overseeing digital marketing
- Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns
- Experience implementing and managing an automation platform such as HubSpot, Salesforce, Mailchimp, Eloqua, or Active Campaign
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics,
- Segments, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords, FB, and Linkedin campaigns
- Strong analytical skills and data-driven thinking
- Strong communication skills with a proven ability to understand key concepts and communicate effectively with technical staff, business stakeholders, and senior management
- Proven ability to collaborate, build relationships and influence individuals at all levels
- Strong organizational skills, the ability to perform under pressure and manage multiple priorities with competing demands
- Market competitive salaries
- Medical Insurance
- Paid Leaves
- Annual bonuses
- Company Provided Meal
- Provident Fund
- Good work-life balance & healthy and fun-filled office.