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Social Media Executive (Female)

Ropstam is looking for a Social Media Executive to lead our social media platforms' strategy, content creation, and growth.
Social Media Executive (Female)
In this role, you will be responsible for leading the strategy, content creation, and growth for our social media platforms (Instagram, TikTok, YouTube, Pinterest, LinkedIn, etc.) in order to deliver value, build brand awareness, increase revenue, and further our brand mission to make a positive impact. This is also an opportunity to build, nurture, and scale a highly engaged community of like-minded individuals who share our brand value and mission online. Our ideal candidate is passionate about social media, creative, aesthetically driven, a strong content creator (video + photo), and has a deep understanding of the social media landscape and analytics in order to drive growth at scale. On a day-to-day basis, you will be creating and posting content, developing and refining strategies, driving engagement, analyzing performance data, brainstorming and executing unique and out-of-the-box ideas while continuing to stay on top of current digital media marketing trends in order to build exceptional social presence and drive revenue growth.
Office Hours:
9:00-18:00
Location:
DHA 2, Main G.T Road Islamabad, Pakistan
Responsibilities:
  • Lead strategy, planning, execution, and growth for Ropstam social media platforms, including ongoing/daily posts, social campaigns and partnerships, platform management, and consumer engagement.
  • Create original content and curate UGC content for all platforms to support both organic and paid marketing efforts.
  • Develop and execute best-in-class social strategies and programs in alignment with company KPIs with a shared goal to deliver value, build brand awareness, increase revenue, and further our brand mission to make a positive impact.
  • Work collaboratively with the Creative and Marketing departments to maintain a consistent voice, personality, and look and feel for the brand across all social media channels.
  • Own social content strategy and KPIs by capturing and reporting on consumer insights.
  • Build, nurture, and scale a highly engaged community of like-minded individuals who share our brand value and mission online.
  • Experiment with new and creative ways to leverage growth and community engagement
  • Capitalize on live events and real-time opportunities relevant to our communities.
  • Must be able to work independently and be self-motivated.
Requirements:
  • 2+ years of relevant experience in social media, communications or marketing, OR a successful track record of managing and growing a social media account, preferably in the IT/Software industry.
  • Experience with managing and growing the following social media platforms for a brand (E-Commerce a plus): Instagram, TikTok, YouTube, Pinterest, LinkedIn, Twitter, etc.
  • Content creation–especially Video–you know how to film, edit, and post video content (short-form and long-form) and understand what makes a successful video
  • Ability to work independently in ambiguity, as well as collaboratively with the team and external partners
  • Experience with analytics, reporting, and working toward set KPIs
  • Strong eye for aesthetics, details, and design
  • Excellent written and verbal communication skills