You must have a website if you want your startup to have a chance of gaining market recognition and attracting new customers. The majority of modern customers will look up a company’s website before making a purchase or collaborating with them; if yours isn’t there, they’ll go to one of your competitors.
However, getting a website alone will not guarantee the startup’s success. Even if you don’t have any website building experience, hundreds of free website builders make it simple for any entrepreneur to create a new website from a blueprint – but it might be more accessible to custom design a site from scratch.
What are the benefits of custom growth, and is it the best course of action for any startup?
The Downsides of Free Website Builders
The beauty of free website builders is that they are, well, free. You can create an account, log in, and use a WYSIWYG editor to create a simple website based on an existing template if you have no resources, limited time, or no experience. If you’re starting a secondary blog or a small, local company, this could be the best choice.
However, there are many disadvantages to using a free website builder for your startup.
- You may get to build a website for free, but you may have to pay for certain upgrades – even essential ones, like the ability to sell products on your website.
- Many free website builders restrict the number of pages you can create or the content you can provide in other ways.
- You may also have trouble with a lack of design choices. There may only be a limited number of free models available, forcing you to compromise your website’s vision.
- Furthermore, you can be restricted in terms of accessibility and features. You might have trouble selling goods, optimizing CTAs for conversions, or hosting ads, for example.
- You may be required to host ads on behalf of the website builder if you choose to use the website for free. This can make your site seem cheap and unprofessional, as well as prohibit you from hosting your ads.
- If you use a free website builder, you’ll most likely be working with pre-made templates. These templates are, as you would expect, very common. If you rely on them, your site can appear to be a recolored copy of another site, making your brand seem cheap, unoriginal, or uninspired – particularly if you have direct competitors with similar sites.
Is Designing a Site From Scratch Better?
There are several advantages to building a website from scratch with a custom developer. You’ll get to decide precisely how your website is structured, how it works, and how it looks. You’ll get complete control over every detail, and you’ll have an agency (or an individual) who stands by their work. Your website will likely look and work better than if you built it from a preexisting template.
There are also a few downsides to custom website development, including time, money, transparency, and trust.
By finding the right website development partner, you can monitor and minimize the majority of these issues. You can be assured that if you select someone experienced and trustworthy, you’ll get a beautiful, usable website for a reasonable price – as well as plenty of help as your company grows.
Is a Custom Site the Right Move for Your Startup?
You’ll also need to understand your place in the industry and your key competitors. What are their methods of operation? What are the various types of websites they have? You can take your time and start with a free website builder if you’re in a relatively new industry with little online competition. However, if you have many competitors or work in a competitive industry, you’ll need something more.
What are the next steps you can take? Decide on whether you want to create a free website or have a custom one designed after taking inventory of your website goals, the nature of your market, and your current options. You’ll be in a lot better place to take the next step after you’ve made this decision.
If you want to create a free website, look into the best free website builders available.