Steps for Creating Effective Pillar Content

by | Dec 15, 2020 | Blogs

Content marketing plays a significant role in your digital marketing plan. It helps in attracting leads that you are unable to reach with other marketing techniques. Publishing blog posts or articles on your website is a perfect way to strengthen your platform’s SEO strategy and build links on a more personal level with your audience. Pillar content is a series of posts representing your site’s best work.

In this blog, we’ll focus on the steps required to create effective pillar content. 

Understand your audience

Understanding your audience is really essential. Building your blog or business content allows you to pour your deepest thoughts and meaningful advice to your readers. Ensure that your articles reflect your organization in the best way possible so that your followers can use them as much as possible.

It will help if you look at your social media analytics tools to answer the following questions:

  • Is my audience primarily male or female?
  • What is the average age of my audience members?
  • Which ethnic groups do my audience members belong to?
  • Where are my audience members located geographically?
  • What do I know about my audience’s average education level?

These questions will help you get some ideas about addressing your audience with your pillar content posts.

Identifying Your Reader’s Needs and Wants

It’s very vital to recognize the urgent needs of your readers. It’s time to explore the problems on their minds, as you can build topics for each of your pillar posts by knowing their pressing needs.

On social media, try to figure out what your followers are talking about, read their messages, and take a look at the topics they discussed. This data should provide you with a starting point for the development of your pillar papers.

If you are struggling to develop topic ideas, consider taking a look at the pieces of content that are common for directions on other websites. Be sure that you’re not plagiarizing.

Create Good Content

Creating good quality content helps you drive traffic towards your website and boost your business or brand’s overall awareness. 

Headings are as crucial as the material under them. To draw clients to your blog, make sure your headers are catchy.

Bear in mind that 80% of individuals will read a headline, while just 20% will press to read the rest of the blog post. Make your titles insightful, intriguing, and grabbing, but forget about the clickbait stuff.

Making sure the content is as original as possible is the most critical part of creating successful content. The reason for good content development is to attract readers, engage them, and promote your blog and services.

Promote Your Content Regularly

Using various social channels, make sure you promote your content every day. Don’t forget that your website is the first place to deliver your content and make the content live there as it is the place where you want people to come to find out about your business and the services you provide.

You can also promote your content on social media like Facebook, Twitter, and Linkedln. These platforms help to attract more readers to your website.

Measure and Analyze

You need to check whether the content worked or did it work as you expected? Don’t you publish and forget about the content? You need to assess your content’s success and make sure that you try to evaluate the process.


To help you build useful content for your audience and continue to assess and evaluate efficiency, make sure you use these pillars as a reference.

Companies will start to see real results from their content marketing activities by creating solid content foundations and distributing portions of them through social media.

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