Who knew that we would be stuck at home in 2020! But life is unpredictable, and this pandemic has given us a clearer picture of reality. The majority of people stay at home, and businesses are adopting new ways to perform and operate. This time is crucial for businesses, as we are not sure how long this pandemic is going to stay here.
Businesses come in all forms and sizes. Small businesses tend to get affected more due to this pandemic as compared to industrial sectors. Today, we will shed light on the tips and tricks to cope with your business during the time of desperation.
Tell the World you’re Open for Business
It doesn’t matter what your business deals with. It is very important to let your customers know that you are operating. For this purpose, you surely have to have an online presence in the form of a website. Keep updating the products to your website and communicate with your consumers.
You can also use social media platforms to make a little announcement about your business. Let your customers know that you care for them by providing services in this time of cruciality.
Give your Customers Discounts
We understand that this might not be the right time to lower the prices, but it can really help you in promoting your business. During such times, when things are getting expensive, the fair prices of your products can help the customers in fulfilling their basic needs. Your customers will know that you care about them and want to provide them with the best.
This is a world of digitalization, and your business needs to be social. Get your business an online identity on social media. Right now, when everyone is at home, social media is the only thing that helps us in killing our time. If your business is on social media, people would love to interact with you, and your business will get promoted on its own.
Enhance Employee Intranet Features
This is another tip that can help your business in staying in the game during the COVID-19 outbreak. Keep your features enhanced, and your employees will remain engaged with your business. You can integrate new features such a slack chat, file-sharing apps, and remote scheduling tools. Your staff is probably working from home, and these features will help you keep an eye on them and stay connected with each other.
Remember that your customers will recognize your business until you provide them good products and services. We understand that it might be a little difficult for you to get your hands on all the right products due to the shortage. However, being a business, it is your responsibility to keep your inventory full to provide the customers with everything they need. This will not only be beneficial for your customers but also for you in getting more familiarity amongst consumers.
Provide Delivery Services
This is the most important element that will help you in standing out amongst your competitors. Right now, we all want to stay indoors to prevent getting infected, but customers have to step out of their safe zones to fulfill their basic necessities. If you offer to deliver the products at their doorstep in this dire time of need, then it would be really helpful, and they might be choosing you over other companies.
We all have to admit that is the time of difficulty, and we all are getting very frustrated by the current situation. However, we have to keep in mind that little gesture of kindness can make or break someone’s day. Be it your employees or the customers always be kind to them and help them with the needful. Your kind gestures will leave a good reputation of your business in their minds, and you will get positive word of mouth that is a type of marketing itself.