Pillar content can be described as a set of posts that outline your website’s most excellent work. Your visitors will be attracted to these posts so it should contain all the exciting content. According to digital marketing research, 73% of B2B marketers believe that blog posts and articles are the most potent content types for request generation in the awareness stage of the buyer’s journey.
Content pillars are necessary for marketers who require their businesses to stand out from the crowd. When you need to promote your pillar content, there are several elements to consider, which include research, planning, content creation, sharing, and engaging with your audience.
Understand Your Audience
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Always keep in mind that you are creating content for your audience and not for yourself. So, it is essential to write content to approach your audience members. Write content that is helpful for the readers. Understand your targeted audience and make blogs according to their choices. Make content that contains information about your business, but also it is useful for the audience.
Use SEO Optimized Content
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If you are into digital marketing, then you might hear the term SEO. With Search Engine Optimization, you can use the keywords in the content. These keywords are the combination of words that we use to search for the topic. The most used keyword will be ranked on top by google, and if you use top-ranked keywords, then your content will get more readers.
Create Good Content
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This is the most crucial element in building pillar content. If your content is not good enough, then your audience will not spend much time on your website. Excellent content will help you in driving more customers, audiences, and traffic to the website.
Your content must include:
- Proper introduction and bottom line
Promote Your Content Regularly
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If you are posting a blog once in a while, it will not help your website in any way. You have to be regular in updating the content and be consistent with it. Do not post the same articles as the readers might lose interest. Write blogs on several different topics so that your readers will get information on every item they want.
Make sure that you are promoting your content on a regular basis, if not, then there won’t be any advantage of writing the content. Take help from social media platforms to promote your content regularly.
Measure and Analyse
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Last but surely not least, you have to analyze and measure your content on a daily basis. It is imperative to understand whether your content is helping you or not. To analyze the content properly, you may have to look for the following elements:
- Number of page views the content receives
- Type of content that is shared the most
- Type of content that is red by the readers
- Most searched keywords
Content is considered as the most important element that contributes to making or breaking the website. If your content is not good enough, then you might lose the visitors. This article contains all the important aspects of the content pillar and how to manage it.
At Ropsam, we have a team of best content strategists that can help you in reaching the right customers at the right time.