What Does the Future of Online Search Look Like?

by | Dec 29, 2020 | Blogs

With the increase in online search, many people find it harder to track its growth. But the truth is online search has evolved significantly over the 20 years that it has been around. It has grown to be the ultimate channel for information and discovery, from a clunky, barely usable tool for locating unique web pages. You can summon reliable data on any subject with just one sentence, get answers to any standard question, find the exact product you’re looking for, or find out more about a topic.

So, in this blog, we are going to highlight that How does search gets better? And how could it change our interactions with technology overall? 

How Search Has Evolved

Google is the frontrunner in the search engine world. From the moment it entered the scene, it became the dominant online search rival, and today, it holds a share of almost two-thirds of all online searches. Its name is synonymous with an online search, and the way other search engines work continues to set standards.

It’s important to note that Google is a for-profit company, now owned by Alphabet. The service is free to anyone with an internet connection and available, but ultimately, Google is interested in making money. Advertising is the primary source of revenue; when people click advertisements, Google pays a small amount of money to companies that put such advertisements.

New Ways to Interact With Search Engines

We would potentially see the introduction of new ways of interacting with search engines. We’ll have several new forms of engagement instead of just typing in a question or using our voices.

  • For instance, with a more extensive range of devices, we’ll see search becoming more integrated. We are already performing searches all over the house with our computers, smartphones, tablets, and speakers. The Internet of Things will expose us to even younger, more creative ways of interacting in the future. Search-capable devices can be almost everywhere.
  • You may be able to scan using simple movements in the future. It may be possible to use gestures such as pointing, smiling, or even blinking to watch and browse results with the right computer and enough user prep.
  • While possibly reserved for the near future, using just your thoughts, a brain-AI interface (like Neuralink) might also make it possible to search.

Personalization and Prediction

Google may be called a data business in several respects. Its advertising network relies heavily on its capacity to provide marketers with meaningful information about their advertising goals. Search results already depend heavily on user data; your search results will all be influenced by your ethnic group, your past search history, and even the way you communicate online.

Alternatives to Google

While Google continues to retain ownership of the largest online search market, other search competitors are slowly rising. For example, Bing is every bit as functional as Google, with some distinct advantages, and DuckDuckGo is becoming an increasingly popular choice for users concerned about privacy. 

Additionally, there’s plenty of room for a new, agile, innovative startup to disrupt the industry—potentially rethinking search from the ground up. It all depends on the entrepreneurs and programmers at competing tech companies and startups. 

Higher Quality Standards

Though challenging to implement from a programming perspective, Google and its rival search engines could make a drive to enforce even higher quality standards than before. There’s always an abundance of poorly written material and useless links on the internet, despite their best efforts. Search engine optimization (SEO) makes manipulating search rankings in their favor almost trivially easy for professional content creators. Other advanced methods could probably filter material based on depth, accuracy, and possibly even intention.


It’s doubtful that we’ll see a significant transformation in the quest in the next few years. We will possibly see a gradual unfolding of new functionality and small changes to the search engines we’ve come to know and love for the near future. But beyond that, we might see a profound rethinking of the average search experience as new innovators seek to disrupt the market and older players struggle to stay dominant. By the end of the decade, searching online will be almost unrecognizable.


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