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Social Media Manager (Female Only)
We are looking for a proficient Social Media Manager to become part of our dynamic and innovative marketing team.
Social Media Manager (Female Only)
In this role, you will be responsible for leading the strategy, content creation, and growth for our social media platforms (Instagram, TikTok, YouTube, Pinterest, LinkedIn, etc.) to deliver value, build brand awareness, increase revenue, and further our brand mission to make a positive impact. Our ideal candidate is passionate about social media, creative, aesthetically driven, a strong content creator (video + photo), and has a deep understanding of the social media landscape and analytics to drive growth at scale.
Office Hours:
9 am to 6 pm
Location:
DHA 2, Main G.T Road Islamabad, Pakistan
Responsibilities:
- Lead and mentor a team of social media specialists, providing guidance, support, and feedback to ensure high performance and professional development.
- Develop and implement strategic social media initiatives to achieve company objectives, including increasing brand awareness, engagement, and conversion rates. Lead strategy, planning, execution, and growth for Ropstam social media platforms including ongoing/daily posts, social campaigns and partnerships, platform management, and consumer engagement.
- Create original content and curate UGC content for all platforms to support both organic and paid marketing efforts.
- Develop and execute best-in-class social strategies and programs in alignment with company KPIs with a shared goal to deliver value, build brand awareness, increase revenue, and further our brand mission to make a positive impact
- Work collaboratively with the Creative and Marketing departments to maintain a consistent voice, personality, and look and feel for the brand across all social media channels
- Own social content strategy and KPIs by capturing and reporting on consumer insights
- Build, nurture, and scale a highly engaged community of like-minded individuals who share our brand value and mission online
- Experiment with new and creative ways to leverage growth and community engagement
- Capitalize on live events and real-time opportunities relevant to our communities
- Must be able to work independently and be self-motivated.
Requirements:
- Leadership experience, with the ability to inspire, motivate, and empower team members to achieve individual and collective goals.
- 3+ years of relevant experience in social media, communications, or marketing, OR a successful track record of managing and growing a social media account, preferably in the IT/Software industry.
- Must have 1 year of team lead/ team management experience
- Experience with managing and growing the following social media platforms for a brand (E-Commerce a plus): Instagram, TikTok, YouTube, Pinterest, LinkedIn, Twitter, etc.
- Content creation–especially Video–you know how to film, edit, and post video content (short-form and long-form) and understand what makes a successful video
- Ability to work independently in ambiguity, as well as collaboratively with the team and external partners
- Experience with analytics, reporting, and working towards set KPIs
- Strong eye for aesthetics, details, and design
- Excellent written and verbal communication skills