When it comes to social media advertisements, the first thing that crosses our minds is a Facebook advertisement. As of December of 2019, Facebook has more than 2.7 billion monthly existing users and is currently the first rated website. Facebook was the first social media platform that gained a lot of popularity that is now followed by Instagram, Snapchat, Whatsapp, and Twitter. A study in 2015 was conducted that showed that 52% of customers were affected by Facebook when doing both online and offline shopping. The percentage has been rising ever since.
So, we can surely say that Facebook plays an important role in marketing your business better. So, let’s explore the effectiveness of Facebook Ads.
People spend most of their time on Facebook
As Facebook is one of the most popular social media platforms, most of the people spend time on it. 80% of all Internet users utilize Facebook, Whereas 65% of adults over the age of 65 use Facebook. Facebook is just like an addiction, and people spend most of the time scrolling down the Facebook page without even realizing it. So, the advertisement on Facebook is seen, watched, and heard more than of any other platform.
Facebook Targets Potential Audience
Facebook helps you reach the targetted audience by showing the ads to consumers interested in buying what you are offering. With Facebook Ad tools, you can select the audience on the basis of age, interests, behavior, and location. If your ad is good, then you will surely get a lot of potential customers through a Facebook ad.
Facebook Advertising is a Reasonable form of Advertising
Video Source: Manta
Usually, ads can be very expensive with minimal results. However, that is not the case with Facebook advertising. You can market your business with a minimum $5 and target 1000 potential audiences, which makes Facebook the best cheapest marketing tool. With Facebook advertisement, you won’t ve needing any billboard marketing, TV advertisement, or radio ads. Facebook is an all in one platform that will help you engage your customers, target the right audience, and getting potential customers.
Facebook Advertising is Quick
If you are looking for the fastest way to advertise your business then Facebook is the answer for you. As discussed above, 80% of internet users spend time on Facebook and that makes it best platform to market the business. If you are skilled to make the best content then you will reach 1000 customers with just a single ad.
Increases brand awareness
Facebook will help you in creating the best brand awareness. It is the most effective platform to make people aware of your business and brand. If people know about your brand, they will make a purchase from your business, and the recognition will increase with the passage of time.
Increases website traffic
If you are adding engaging content then you are most likely going to get a lot of traffic on your website. Facebook allows to run a website click campaign that helps in targetting the audience by sending them the link of your website. While you can improve your website traffic by various sources, the accuracy and cost-effectiveness of Facebook advertisements make it more profitable than other sources.
Increases revenue, sales, and leads
Facebook is not only restricted to growing traffic, but it also encourages you to increase income, traffic and leads. With Facebook ads, you get clicks on a website that results in potential customers. Having potential customers means more selling and earning that will lead your business in generating sales, revenues, and more business.
Facebook advertising is measurable.
Increases your customer attribution
The Facebook promotion will improve your customer attribution. Attribution is a number of times your audience observes your brand. The more times they communicate with your business, the more likely they will convert. Facebook advertising will increase your touchpoints with your audience and lead to more conversions in the future.
Lowers your cost per acquisition
If you can get a Facebook advertisement to work for your business, it will likely reduce your acquisition costs. Because Facebook advertising is so affordable, you can cut some of the other costly promotional campaigns you invest in.
In this era where technology and social media is playing a vital role in transforming our lives, we can handle our business through these platforms. Facebook is the most commonly used social media tool to advertise your business. This article contains all the essential reasons why you should do social media advertisements.
If you are looking for specialists who can help you grow your business through social media platforms, contact us now. At Ropstam, we are incorporated with the team of highly efficient social media experts to promote your business and take you to the ultimate success.