The Impact of Visual Search on SEO

by | Oct 15, 2020 | Blogs

Whenever you are finding an unknown object using a google lens camera, you are conducting a visual search query. It is similar to uploading an image and using google reverse images to find similar content. Moreover, visual search has gained momentum over the past few years. In this blog, we will discuss how search works and how it impacts your SEO efforts. 

Defining visual search

In the past traditional image search was done but it was more complicated. We need to go to google and describe the characteristics of the item we just saw. Unfortunately, results were often unsuccessful. However, with the help of artificial intelligence, the way visual search was performed has changed. To get instant results, without having to type something, all users need to do is take a photo to identify places, foods, animals, or clothing products. 

There are three types of visual search processes that include:

  • Traditional image searches.
  • Reverse image searches.
  • Using a smartphone camera to search. 

Now let’s have a look at the benefits of visual search.

Appealing to Younger Generations

According to recent statistics, 62% of people prefer visual searches over any other technologies. Most of us rely on social networks and we use social networks to discover brands. Pinterest has more than 600 million monthly visual searches, while an 8.5 percent conversion rate is powered by its image-based advertising. Marketers are beginning to see this social network’s promise. In 2019, for example, IKEA launched its first embedded Pinterest catalog to enhance shopping experiences.

Building Relationships with New Customers

Images on your website will engage your audience, boost brand awareness, and generate more emotional relationships. Images can elicit the emotions of customers when generated strategically and inspire them to buy faster and remain loyal to your brand. 

Improving Conversions

As online users, people rely on apps like a Pinterest lens, style snap, or google style to find outfit ideas. Whenever they find the product they were looking for, they will purchase it faster. The goal should be to use images to built trust with customers. 

Moreover, it is essential to remember that users cannot touch or feel your items. That’s why you can display your items using 360-degree pictures and 3D videos.

Maximizing Revenue

Your website optimization for visual search can also improve your bottom line. Gartner forecasts that early adopters of voice and visual search will increase their income by 30 percent by 2021.

Optimizing a Website for Visual Searches

As now we have understood what visual search is, how it works, and what benefits it provides you with. 

Let’s see how to get your website optimized for it. Your purpose is to help search engines understand your photos so that they can rank high for search queries that are important.

Write Clear Alt Tags

Alt tags are basically text pieces that are visible when an image is not available on a website for any reason. For instance, if a user’s browser is unable to load your image, alt text will describe it and make sure that no information is lost. 

Above all, Google should recognize what’s in the picture with alt tags so that it can display it in similar searches. You need to keep your tags descriptive, normal, clear, and well-written. Both search engines and readers should be configured for them.

 Create Informative Filenames

The selection of the right filename for visuals is the base of image SEO. Image filenames tell google about your image. Keep your filenames easily understandable, descriptive, keyword-optimized, and image-specific.

“For instance, if the picture shows a fall morning in New York, the filename for the image should be something like” new-york-fall-morning.jpg.

Use Structured Data

Structured data offers search engines as much knowledge about pictures as possible. It would be more likely to display it in its top results if Google knows what an image is about.

Add a Sitemap

A sitemap allows Google to more easily locate the photos. For images that are loaded through JavaScript, this is especially important. Google will be told by an XML sitemap what images to crawl and index. If you’re using WordPress or Yoast, photos will be automatically added to your sitemap.

Choose the Right File Types

There is no complete image format in the world of image SEO. They rely on an image form and its intent. For instance, for large images and illustrations, JPEG is perfect, as it keeps them sharp and simple. PNG helps you to retain clarity in the context, while SVG is a great choice for logos.

Conclusion

You can improve your organic presence and drive more traffic to your website by optimizing images for visual search. Well-optimized and exclusive visual content, above all, can help you create deeper consumer relationships, engage them, and encourage their long-term loyalty.

 

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