Industry
Music Promotion & Streaming Technology
Features
> Customizing Playlists
> Interactive Dashboards
> Finances Management
> Easy-to-use Campaign Running
Technology Stack
ReactJS
About Cloud9
Ropstam partnered with Members. Care to build a centralized operations platform designed to simplify and automate Spotify playlist pitching workflows? Previously operating under the name Cloud 9, the organization relied on spreadsheets, manual curator outreach, fragmented reporting, and disconnected payment processes to manage campaigns.
The objective was to create a scalable web-based solution that could handle campaign management, playlist discovery, curator communications, performance tracking, and payment processing within a single ecosystem.
The resulting platform enables music promotion teams to efficiently manage artist campaigns, automate playlist submissions, monitor campaign outcomes, and process curator payments while maintaining complete operational visibility.
Deliverables
- Custom Web Application Development
- Campaign & Order Management System
- Intelligent Playlist Recommendation Engine
- Curator Management Portal
- Playlist Analytics & Tracking Module
- Automated Curator Outreach Workflows
- Weekly Invoicing & Payment Automation
- Spotify API Integration
- PayPal Integration
- Stripe Integration
- Email & SMS Notification System
- User Roles & Permission Management
- Reporting & Analytics Dashboard
Timeline
Approximately 6 Months
Total Development Effort
800+ Development Hours
Team Size
- Project Manager
- UI/UX Designer
- Full Stack Developer
- Backend Developer
- QA Engineer
The Challenge
Prior to partnering with Ropstam, the client faced several operational challenges caused by disconnected systems and heavily manual workflows.
Key issues included:
Lack of a centralized campaign management system
Manual curator communication via email and SMS
No automated playlist selection process
Difficulty monitoring approvals and placement statuses
Time-consuming stream target calculations
Manual invoicing and curator payouts
Limited curator performance insights
No structured access control framework
Reporting spread across multiple spreadsheets and tools
The client required a comprehensive platform capable of automating the entire playlist pitching lifecycle while providing actionable operational insights.
The Solution
The system connects campaign management, playlist discovery, curator engagement, financial workflows, and reporting into a single platform. Through integrations with Spotify, Stripe, PayPal, email, and SMS services, the solution automates repetitive tasks and provides teams with real-time operational intelligence.
The platform serves as a centralized command center that reduces administrative effort, improves campaign execution, and supports long-term scalability.
To bring the web app to fruition, Ropstam followed a strategic roadmap that included the implementation of the designed plan, the creation of the website, thorough testing, and a successful launch.
the Design
Development
Launching
Ropstam adopts a development approach characterized by collaboration, openness, and careful consideration.
Key Features
Campaign & Order Management
The platform’s campaign management module acts as the operational foundation for artist promotion initiatives.
Teams can:
- Create campaigns manually or import them from Shopify orders
- Manage artist and track information
- Define campaign objectives and stream targets
- Assign pitching agents
- Track campaign progress in real time
- Monitor approvals, rejections, and pending submissions
Advanced search and filtering functionality enables efficient management of large campaign volumes.
Intelligent Playlist Matching
Members.Care leverages automated matching logic to identify the most relevant playlists for each campaign.
Playlist recommendations are generated based on:
- Track Quality Score
- Genre Classification
- Sub-Genre Matching
- Mood Categories
- Playlist Availability
- Quality Threshold Requirements
This automation significantly reduces manual playlist selection while improving placement quality.
Automated Curator Outreach
The platform streamlines curator communication by automatically delivering campaign requests through preferred channels.
Each outreach includes:
- Artist Information
- Track Details
- Spotify Preview Links
- Placement Duration
- Compensation Information
- One-Click Approval or Decline Actions
Responses are synchronized instantly, eliminating the need for manual follow-ups and spreadsheet tracking.
Real-Time Campaign Monitoring
Campaign progress is continuously updated throughout the pitching process.
Workflow statuses include:
- Awaiting Approval
- Running Short
- Running Full
- Completed
A visual status system enables teams to quickly identify campaign progress and playlist outcomes.
Curator Management Portal
The Curator Management module centralizes all curator-related information and performance metrics.
Teams can analyze:
- Approval Rates
- Active Placements
- Monthly Reach
- Campaign History
- Earnings
- Long-Term Performance Trends
These insights help optimize future playlist selection strategies.
Playlist Directory & Performance Analytics
The platform maintains a searchable playlist database containing critical performance data.
Playlist profiles include:
- Spotify Metadata
- Follower Counts
- Estimated Reach
- Genre Categories
- Mood Tags
- Approval Rates
- Availability Status
- Cost per 1,000 Streams
This visibility helps teams make informed campaign decisions while preventing playlist overbooking.
Spotify API Integration
A direct Spotify integration automatically synchronizes playlist data, including:
- Playlist Names
- Cover Artwork
- Follower Statistics
- Playlist Metadata
Scheduled updates ensure information remains accurate and current.
Automated Invoicing & Payment Processing
The platform automates curator compensation workflows by calculating earnings based on approved placements.
Key capabilities include:
- Weekly Payment Processing
- Automated Balance Calculations
- PayPal Payouts
- Stripe Payouts
- Invoice Generation
- Payment History Tracking
- Financial Audit Logs
Administrators can process individual payments or settle multiple balances simultaneously.
User Roles & Access Control
To ensure operational security, the platform supports multiple user roles:
Admin
- Full Platform Access
- User Management
- Financial Authorization
Manager
- Campaign Operations
- Playlist Oversight
- Curator Management
User
- Standard Pitching Activities
This structure safeguards sensitive financial and operational data while maintaining workflow efficiency.
Performance Analytics Dashboard
Management teams gain access to comprehensive pitching performance insights, including:
- Approval Rates
- Submission Volumes
- Playlist Success Metrics
- Campaign Performance Indicators
These analytics support data-driven decision-making and continuous operational improvement.
Tech Stack
Core Technologies
- React.js
- Node.js
- Express.js
- MySQL
- RESTful APIs
Integrations & Services
- Spotify API
- Stripe
- PayPal
- Email Automation Services
- SMS Notification Systems
- Role-Based Authentication
- Cloud Infrastructure
Development Timeline
Results
Web Application
Transforming Spotify Promotion Operations
Members. Care successfully replaced manual playlist pitching processes with a centralized, intelligent workflow management platform.
Live Product
Key Outcomes
- End-to-end campaign management system launched
- Playlist matching process automated
- Curator outreach workflows streamlined
- Weekly invoicing and payment processing are automated
- Real-time campaign visibility achieved
- Multiple payment gateways integrated
- Secure role-based permissions implemented
- Administrative workload has been significantly reduced
- Enhanced reporting and operational transparency
- Unified platform replacing spreadsheets and disconnected tools
Client’s Testimonial
The team communicates very well. It’s very refreshing
Ropstam suggested innovated that we haven’t thought about. Overall outcome is highly appreciated.
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