Your Ultimate Facebook Ad Management Solution.

main pic of skup


Social Media


>  Account creation
>  Facebook connection
>  FB campaigns & ads listing & filtering
>  ROAS calculation
>  AI base suggestions on ads

Technology Stack

React JS
Node JS

About Skup

Skup is your go-to tool for gaining in-depth insights into ad performance and campaign effectiveness. With Skup, users can access comprehensive details about their ad performance, enabling a complete understanding of results. Skup offers valuable metrics such as clicks, follows, and shares for each ad, empowering marketers to formulate impactful strategies for future campaigns. Built using the dynamic MERN stack, Skup ensures a robust and efficient platform for managing your Facebook ads.

The Challenge

Managing Facebook ads requires marketers to spend several hours, even days, and hefty bucks. To simplify the procedure, Austin Roeshink, the founder of AdSherpa, appointed Ropstam to create Skup Dashboard.

Features Embedded In-App by Ropstam:

Account creation
Facebook connection
Fb campaigns & ads listing & filtering
ROAS calculation
AI base suggestions on ads
solutions section mockup of Skup for ropstam solutions

The Solution

The Skup Dashboard includes advanced features that provide users with valuable insights into the performance of their Facebook Ad Campaigns. These insights can help users make informed decisions for future campaigns and improve their overall performance.

Front-End Technologies
Back-End Technologies
discovery section mockup


Ropstam led the development process of the Skup Dashboard, starting with ideation, selecting the optimal tech stack, and collaborating with experts to understand the project’s requirements. The development involved innovative techniques that were successfully implemented by the Ropstam team.

Road Map

The development of the Skup Dashboard for Ad Sherpa was executed by observing a set of following plans:

Comprehending The Design
App Development
Testing & Launching

To develop the web app, Ropstam heeded the roadmap incorporating execution of drafted design, website development, testing, and launching.
the Design
Testing &
Ropstam follows a collaborative, transparent, and thoughtful development strategy:

Design Comprehension

This step involved a collaboration between UI/UX experts and web developers to understand the design’s functionality and execute the development process accordingly. They worked together to comprehend the illustrations and ensure a seamless user experience for the web product.

designing section mockup of myDasma
app development mockup of myDamsa for ropstam solutions


To develop the Skup Dashboard, ReactJS was selected as the primary technology for the front end, while NodeJS was utilized for the back end. MongoDB and Facebook Graph API were also integrated into the dashboard to provide a comprehensive analysis of Facebook Ad Campaigns.

Testing and Deployment

After the completion of the Skup Dashboard’s development stage, the next step was to ensure its quality before release. The Quality Assurance team used Selenium to test the web app’s functionality and JMeter for performance analysis.


result section mockup of skup for Ropstam Solutions
What Was Delivered?

Manageable & Fast Dashboard

Ropstam delivered a secure and efficient dashboard that has proved invaluable to our client in effectively managing their Facebook ad campaigns.

Client’s Testimonial

Their communication is good and they articulate the metrics quite well. Internal stakeholders are impressed with the team’s knowledge and openness to discuss options.

Austin Roeshink, CTO - Skup Inc.

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